65 BOULEVARD DE LA CROISETTE
CANNES
Lanvin opens a new boutique in Cannes, celebrating a storied affair with the French Riviera
With a nod to Jeanne Lanvin’s staging of a couture presentation on board The Normandie in celebration of its first transatlantic voyage in 1935, the boutique will initially open as an ephemeral experience drawing architectural inspiration from the iconic ocean liner. Echoing the splendor of the vessel’s Grand Salon, the central area of the boutique signals the luxury of on-board shopping complete with the circular windows reminiscent of maritime travel.
Jeanne Lanvin and the Riviera
Jeanne Lanvin’s connection with the region began with her acquisition of the Villa Mauresque and Villa Sphinx in Beaulieu-sur-Mer. Cannes, with its unique glamour, became a reference in Lanvin’s Riviera romance. In the early 1920s, she announced her arrival along the Boulevard de la Croisette opening a boutique within the Royal Hôtel. Beneath the palm-fringed promenade, Lanvin’s vision blossomed with a mix of sophistication and...
Jeanne Lanvin’s connection with the region began with her acquisition of the Villa Mauresque and Villa Sphinx in Beaulieu-sur-Mer. Cannes, with its unique glamour, became a reference in Lanvin’s Riviera romance. In the early 1920s, she announced her arrival along the Boulevard de la Croisette opening a boutique within the Royal Hôtel. Beneath the palm-fringed promenade, Lanvin’s vision blossomed with a mix of sophistication and joie de vivre that would become synonymous with her house.
Jeanne Lanvin’s lasting connection to the Riviera also resonates in the relationships she cultivated with the world of cinema and the performing arts. From dressing actresses on and off-screen like the icons Arletty and Yvonne Printemps, Lanvin’s influence on the cinematic universe was powerful. Her creations illuminated the silver screen with an exceptional elegance that continues to inspire generations of artists. At the heart of such collaborations was a mutual appreciation for the transformative power of fashion and performance, an ethic the house forwards today in its approach toward the entertainment industry.
To mark the return of the House to the French Riviera, complimentary newspapers and archival drawing postcards will be available at the new ephemeral boutique.